realityBUY.com Announces Management Team; Professionals From Around the World United to Build realityBUY.com as The Dominant Global B2B E-commerce Pro

22 March 2000
http://www.theautochannel.com/news/press/date/20000322/press011084.html

realityBUY.com Announces Management Team; Professionals From Around the World United to Build realityBUY.com as The Dominant Global B2B E-commerce Provider of Fully Interactive 3D Solutions
IRVINE, Calif.--March 22, 2000--realityBUY.com, a leading e-commerce site for business-to-business solutions, Wednesday announced the compilation of its new management team comprised of software and e-business professionals from around the world.
Chairman and CEO Dan Lejerskar, a native of Sweden, heads up the team. Lejerskar is the founder of several businesses specializing in 3D interactive simulation products. In 1997, he took one of the companies public and raised $46 million during the IPO, reaching a market capitalization value of more than $500 million.
Lejerskar is joined by President Paul Scholtes, a California native and graduate of Stanford University. Scholtes has served as a corporate officer of a publicly traded corporation and founder/CEO of three successful start-ups.
He earned his master's degree from a joint Stanford Business School/Medical School Program as well as a second master's degree from Stanford's Medical School/Biology Program. In addition, he earned his J.D. from the University of California Berkeley, Boalt Hall School of Law.
Michael Jacobsson, a native of Sweden, has been named executive vice president of global business development. He brings with him a combination of technology company start-up experience, executive management know-how and an extensive network of international business contacts.
Prior to joining realityBUY.com, Jacobsson served as director of global business development for a 3D technology company in Sweden where he was responsible for strategic market development and expanding the company's reach around the world.
Sridhar Sunkad was appointed to director of business development for Asia. He has been in the 3D industry since 1996 serving in a variety of roles ranging from project coordinator to sales manager for a 3D technology company in India. Sunkad earned his bachelor's and master's degrees from the Chalmers University of Technology in Goteborg, Sweden.
Bart Pierce brings more than 20 years of experience in the aerospace industry with him to his position as vice president of strategic accounts.
In his new role at realityBUY.com, Pierce is responsible for developing and managing global partner relationships, managing major accounts and coordinating activities between clients and the technology team. He holds a bachelor's degree in marketing from San Jose University and a master's degree from the University of Colorado at Boulder.
Rounding out the management team is Christian Lauritzen, realityBUY.com's vice president of strategic planning. Lauritzen is the co-founder of Sweden's second largest Internet-based bookstore, Adlibris AB as well as holding a key management position at Anderson Consulting. He holds both bachelor's and master's degrees in business administration as well as bachelor's and master's degrees in information systems science.
realityBUY.com, a global company, specializes in business-to-business e-commerce for the automotive, furniture, industrial products and aerospace industries. It allows businesses to See, Try and Buy products over the Internet by utilizing advanced 3D technology and a large scale B2B transaction platform.
Sellers are able to present their manufactured goods in 3D form within realityBUY's digital marketplace. Buyers are able to electronically interact with the three dimensional products, exchange information and conduct transactions. For more information about realityBUY.com, contact Phyllis Dretzka at 949/585-1680 or via e-mail at marketing@realitybuy.com.